Lawless Reviews

Where are the reviews for these 20+ orders completed each day? Are people reviewing on some other forums or are they just getting their stuff and moving on? This is the review thread and it is lacking reviews, folks.

I'm with you. Where are all these people? Surely those who found out about Lawless through KS and placed order are active online. I would have expected more as well.

I'll also add that seems like Sal is the only one responding to questions about orders, and he doesn't even work at the location of production on a daily basis.

Just to be clear. I am not taking a pot shot at LD&CO. or trying to encourage any negativity. I am just encouraging the people who have gotten items to post some pics and a few thoughts. I know people are getting items because I myself have received a few things and posted.

Unfortunately we either get an email saying thank you or they just disappear. 75% of our customers are normal joes who are not people who go on forums let alone have the comfort to speak on one or to talk about denim. We all know that most people either look to set fires when they are mad or they keep quiet when they are happy. Its just the way it goes. I mean go look for reviews on Gustin or RRL. Its not normal to review everything you buy. We are different and weird in that we sit on a pc all day talking about Yokes, shoe laces, belt loops, and just about everything nobody else cares about. Think about this, I got a Vape and was absolutely pumped over it. I didn't go look to talk about it. I actually didn't even know there was this enormous community of people that do smoke tricks and make their own oils to vape. I had no clue there was such a thing until I was told by the shop I buy from to look for them. My jaw dropped.

With that said one of the hardest things for us is to get people to speak up. I think we had so much hating early on that caused people to buy from us secretly because some are followers and some are leaders. Some will just say Wow Lawless isnt bad at all and some will wait to hear other say its cool. Just the way of the denim community.

Thursday Boot Co will have the same issue and I bet people will be happy with them. Now of course since some guy says Thursday boot Co isn't as good as Alden which isnt fair to say really, anyone that thought they were pretty good will hush until some guy with some cohones says otherwise in a forum that has serious people. Shame but its the truth. Look what happend when a few of us said we liked the LD jeans they got. People in SF and other forums shit down their throats. Do u think some guy who is a bit shy wants to review something after seeing that. Do u think Derek will go on SF to say he likes LD again?

And I may just go on SF myself once my LD stuff arrives, if only to ask for it. Hell, I live in Europe, away from 'the scene'. My skin is like 8 inches thick from my work, which involves listening to a lot of bullshit and sifting it (I can imagine the insults coming in from that one). But the point is, do I honestly care what some pompous asshole in Manhattan or whatever thinks about my raw denim, or me, or LD? Rock on, brahs....

LOL!  that made me laugh so hard Sal   Actually, I just might go on SF again and post. I would call them out, tell them I know they lurk our site, I know that some of them secretly bought some Lawless, and ask if any of them have the balls to join me in saying that LD is a great brand, a great company, run by good people, and that they like the jeans. Not in a nice way either, I would probably be a dick about it     I tend to treat others as they treat me.

Agreed on being ready and willing to review but need them to show up first. I have a pair of LD Cone peach IDs I purchased in store this spring and really like the quality. My go to weekend pair. Awaiting the KS pair as well as some shirts from old and new website. Any update on KS progress? Last week's update estimated 125 orders remaining with an estimated of a week or two to get through them at current production pace. That would mean we should be getting close, right?

As promised a detailed understanding of production and our plans.

Last week I went to the factory to lend a hand so that we can pin point what is really causing us to take 2 months and sometimes a bit more it seems. While I was there i figured out for myself what a phone call or message asking " When is my order coming or Can I change order # 12345" , It caused everything to stop so that we can go locate the order in a system that was meant for a few hundred orders at best. (this is not your fault) But now I understand what happened early on with Lawless. We were set up to be a store front that sold custom jeans for much more money and much more profit. Of course Roman back then said "We need to expand fast" so Kickstarter was born. Kickstarter funded successfully but not to the point where we could open another factory in LA where there are many more skilled sewers. Phoenix although close to LA has a limited work force that can handle a sewing machine the way we need. So the web store needed to do what Kickstarter did not, which is to produce enough funds to take our production to the next level. We can remain in the same production schedule as brands we know and every other direct to consumer brands but we have visions of being able to turn your orders around in similar speeds as factories that can produce a 1000 pieces a day. Our current set up is capable to do what it does and give you what it gives you. I know we are producing a great product at a great price but its gonna remain around the 2 month mark. I know we are used to these times with other brands but the everyday consumer is not. We need to sell jeans at a rate that earns us a small amount of profit but high quantities to add that all up. That was and is our plan and model. So with that said, Roman is presently in LA trying to close on some space which has always been the plan. LA has been something he has been wanting to do but needs everything to be worked out the same way it is in AZ. In AZ we have a model that works to keep costs down and LA will need to be the same. We cant just jump on anything that is available, it has to be within reason of our budget and so forth. SO we move forward and keep making jeans but with the next step in front of us

I think we need to understand that Lawless is really only a few months old. The store was a totally different company. The web store was built on different beliefs and a different model. I am not sure if you guys know that a custom pair of jeans cost before the web store. We were priced just like every other $200 jean so this is why Lawless as we know it is only months old. This is a new model with a new set of needs. The amount of orders we received is nothing like we thought we would be getting. Put it this way, in 1 month of web sales we did more that the store did in 8 or 9 months of sales. We were prepared to do a bit more as we moved along but not at this rate. We came out the gate with more sales in 3 days than our Kickstarter did in over a month. It was a huge success so please understand that we are watching a brand be born and succeed so fast it out performed Roman's own thoughts and dreams on how long it would take to do what we did. We are all aware of some of the things that were being said about Lawless the store front. That was a hill we had to climb and fix by being mindful of what customer service is and means. I think we are getting better at that. You also have to understand the Lawless team is learning their way in the business. We are learning the ins and outs as any new brand would. 

Please be patient with us and watch us grow but also change how things are done.


Let me also give you guys a peak into one of our next great moves. The story will go something like this.

Jeans are born in the 1800's and sold for a few pennies

Jeans progress over the years to have rivets

Price of a pair of Levi's hits a few dollars

Price hits a few more dollars

and some more

and some more

and some more

At one point in time Levi's stopped making a great product because it was cheaper and more profitable to mass produce denim on newer faster machines. This is where the levi's denim as we know it comes from and why so many people say "what happened to the Levi's I once knew as a kid.

In the modern time Denim explodes thanks to the Japanese and so does the price. Quality is pushed and pushed stories are told till every person believes the only way to get quality goods is to pay hundreds of dollars. A rumor is started that the Japanese mills buy all the Cone Looms so that people believe the Japanese denims are being made on the same looms Levi's used. They even go as far to repro everything Levi's did which was a great thing as Levi's just didnt care any more (sales tactic)  Basically we are being forced to buy a Rolls Royce when all we need is a Mercedes.  Companies told us Skilled workers were available at a premium and that is why the item costs so much but its not them that is making the profit on a $400 jean. They arent reaping the benefits of this high priced item, its the brands and the corporations.   So Roman said lets keep the price with in reason so that to give the consumer what it wants not what i need  

2015 Lawless makes a pair of selvedge jeans and charges $30 shipped in the US $50 $55 to the rest of the world . If Levi's did it but decided to go in the direction of mass production at enormous speeds then Lawless wants to bring you those slower moving well made goods at the once upon a time prices

I agree with you Griffin. If all of the new orders are what's causing the fact that my order from Oct. 2nd hasn't even been shipped yet then thats's not good at all. Nevermind the one I placed on Nov. 3rd is already 7 weeks and I don't even think production has started. I'm already not happy about this.

I agree that LD needs to place their immidiate efforts on getting out from under the existing orders, that continue to climb, and not focusing on new orders. I know people who are still waiting for KS orders. Looking now to expand production off site, seems to be moving away from the idea that you make stuff in house, and control everything, especially QC. Time to focus on backlog!