The Gustin Boot

Haha...OK, OK...clarification: those people backing the tans over the nats purely based on the poor Gustin photos are crazy and have no style, but those people that know for certain that they aren't actually baby-poop yellow, but rather a very nice tan color, and are backing them based on that knowledge are actually super cool and very stylish!

Haha.

I would love to have a tan boot, I just never had a natural so thats why I got it. I got a tan jacket and backpack and wallet and many belts so feel a smidge tanned out but if the nat works out its not impossible ill get the tan in the future.

Yes! If they there 100% murdered out black I would have bought them and altered the sole.

I think we've reached "peak workboot".

Wolverines, Aldens, Whites etc etc etc. All great boots. I LOVE my whites but the market is going to get saturated. There will always be workbooks but I think the era of urban folks having 5 pairs of shell boots with slick leather soles isnt going to last much longer. Collectors will always be a thing but I don't think you'll see your average urban dude in NYC or San Francisco sporting workbooks in 3 years.

Gustin has made an amazing success of their model and I commend them, seriously, they've hit a massive home run. I also still like their jeans and in spite of having "premium" brands in my collection, I still wear my G jeans as well and try for those sick fades. It's all denim and it all looks beautiful with some good wear regardless of the brand. The whole footwear side of their business feels very derivative to me though (just one dudes opinion I'm not hating on Gustin at all). They've basically made common projects sneakers and now some sort of wolverine derived boot. There's nothing wrong with what they're doing, it just isn't interesting to me personally.

@stevekas - they're pretty much identical to the Alden plain toe boot. I've made the argument before, but my stance is that I'm glad they made that style instead of yet another red wing derivative with a tall toe profile. Entry price on an exact or similar style is nearly twice if you decide wolverine 1k is close enough. Not accounting for style or seasonal clearance sales, $200 is about the cheapest USA made boot on the market. Red wing only hits that price about once a year if you watch all the sales. So my thought is that they dropped a boot in about the exact right place in a, as you've described, an otherwise flooded market.

As far as your trend monitoring, I agree, the work boot trend isn't likely to be permanent, so the longstanding leaders in the market will stick around and smaller providers will move on to something else. By working to design their own last (their words), they can move on to oxfords or any other gyw style shoe wth relatively little additional development. At least, that's how I understand lasting, so I could easily be wrong. Their model also means they're not going to get stuck with a run of boots after the trend dies. They just wouldn't fund and Gustin would move on.

At 97, 95, and 94 percent, I assure you they're funding.

OK, here's my RRL that started like a mustard covered dog.  Then after some Pecards and sunlight...
I'm tellin' ya!

Nice tone on those boots.

I think the campaign are alot more then hundred. I know its more since it didnt move a single percent from my backing, and btw the tshirts didnt either. Im guessing the campaigns are way bigger then we think. Even if they are only 200 each (and thats the minimum it can be without moving after one backing, or sure they could be 150 Im guessing not) and the browns are probably more, thats nearing a thousand boots in one swoop. In no expert, but that seems like a pretty huge case? Add all the rest and its alot of money and a big business here. 200k in one week for 1 design is good with that few employees and without any face to face customer time (deal with customers on your term using tools you have set up) or a real front other then an Office.

I'm glad they will fund. I'm in on the Naturals.

And the Tan fully funds first...

Ahem..."fully" funds "first".

This could be true and would also be very smart and indeed looks right when the boots are at 99 just hours before closing. Would make sense here with no limited supply they just haul in as much as they can over the timeperiod.

Other fabrics is indeed connected, alot of fabrics have funded fully before time with the silks being the fastest.

So maybe limited fabric is indeed limited and accesories and non limited stuff like boots, sneakers, tshirts? just runs through the days and funds at the end.